It’s on your to-do list. It’s in the back of your mind that it really really needs sorting out. You’re wondering whether you should hire someone or finally get around to hiring someone to do the work, and would it be a web designer or a VA that you get help? …and how much would that cost?
And the questions keep going around and around in your mind for days, weeks, maybe even months and you still haven’t got around to tidying up your website. Meanwhile, you’ve got a stale and stinky front window that doesn’t do you or your business justice.
Get in the right frame of mind
Well, worry no more. Tidying up your website is a bit like tidying up your house. You have to put yourself in the right frame of mind to even start. Like most things, when a task seems insurmountable, it’s best to break it down into manageable chunks of time or tasks, and these are outlined below.
The Website Content Tidy Plan
Step 1: Don’t panic!
Breathe, seriously, take a deep breath. Acknowledging that you need to sort out your website and have the intention to do so is actually the most important step. It puts you in the right frame of mind to tackle the job even if you feel like you’re rattling around in the dark.
Step 2: Identify what you want to achieve
At this stage, you need to think about what you want your website to do for your business goals and clients. Break this into two columns. What things do you want your website to achieve for your business in the next few months? What does it need to reflect where you are in your business today and in the next few months?
This could be new packages, products or courses you want to promote. From a client perspective, think about how you want them to interact and be able to buy what you are selling. Will they be looking for blog posts to get a feel for what services you are providing? Or want to buy what they are looking for and then leave?
Step 3: Do a Web content audit
Here you need to take stock of where your website is today. To do this you need to conduct a website content audit. A web content audit allows you to evaluate the pages and how relevant your current content is.
This then shows you where you need to make changes. In simple terms, these tools help you keep a tab of what needs taking off your website and also what needs adding to your site.
Download your free web content audit worksheet to get started.
Step 4: Make a date with your website
Once you have conducted steps two and three, this step should be relatively easy – it’s time to make the changes.
You need to set aside time to do the work. Go on, open your diary now and put a date in to tidy up your website!
Ok, I understand, you’re possibly breaking under the pressure of trying to keep the rest of your business going. That’s fine – but block 30 minutes in to look around and get in touch with a few VA or content writers (cough! Me!) and ask them how much they charge for updating your website.
If they ask you how much work is involved, you’ll be able to tell them because of the web content audit and the list of changes you want to make.
TIDY UP YOUR WEBSITE DOESN’T NEED TO BE DIFFICULT
Tidying up your website doesn’t have to be a difficult task. Yes, it can seem overwhelming, however, following the 4 steps outlined above you’ll be able to figure out the amount of work needed to be done and also where your skill set needs improving. Importantly, you will be able to decide if and where you need an hour or two of hands-on support.
Your website is your front window on the Internet. Imagine what you would think if you went to a website that was out of date. You wouldn’t be impressed. You wouldn’t be as quick to buy from them or connect.
Your aim for you is to keep your website fresh and reflective of your business of where it is today. You don’t always need a branding refresh, a new WordPress template or redesign of your website.
What you need is a content refresh.
Updating your content will gain your business more clients and customers. Updating your website content on a regular basis builds your reputation. So make a date with your website and get it sorted.
Bonus tip – Book Your Website Tidy Up in Every Month!
To keep the website gremlins at bay, here’s a top tip to keep your online presence up to date. Like you would timetable in when you do your books or marketing, book a day and time in your diary for each month to go over your website. You’ll be amazed how much it will make you feel like you’re on top of the job.
The Content Alchemist provides a website audit service for small business websites. If you would like to talk about refreshing your content or need help with planning your website content – let’s chat about how we can work together.