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4 easy steps to tidy up your website

4 Easy Steps To Tidy Up Your Website

It’s on your to-do list. It’s in the back of your mind that it really really needs sorting out. You’re wondering whether you should hire someone or finally get around to hiring someone to do the work, and would it be a web designer or a VA that you get help? …and how much would that cost?

And the questions keep going around and around in your mind for days, weeks, maybe even months and you still haven’t got around to tidying up your website.  Meanwhile, you’ve got a stale and stinky front window that doesn’t do you or your business justice.

Frustrating, right?!?

Get in the right frame of mind

Well, worry no more. Tidying up your website is a bit like tidying up your house. You have to put yourself in the right frame of mind to even start. Like most things, when a task seems insurmountable, it’s best to break it down into manageable chunks of time or tasks, and these are outlined below.

The Website Content Tidy Plan

Step 1: Don’t panic!

Breathe, seriously, take a deep breath. Acknowledging that you need to sort out your website and have the intention to do so is actually the most important step. It puts you in the right frame of mind to tackle the job even if you feel like you’re rattling around in the dark.

Step 2: Identify what you want to achieve

At this stage, you need to think about what you want your website to do for your business goals and clients. Break this into two columns. What things do you want your website to achieve for your business in the next few months? What does it need to reflect where you are in your business today and in the next few months?

This could be new packages, products or courses you want to promote. From a client perspective, think about how you want them to interact and be able to buy what you are selling. Will they be looking for blog posts to get a feel for what services you are providing? Or want to buy what they are looking for and then leave?

Step 3: Do a Web content audit

Here you need to take stock of where your website is today. To do this you need to conduct a website content audit. A web content audit allows you to evaluate the pages and how relevant your current content is.

This then shows you where you need to make changes. In simple terms, these tools help you keep a tab of what needs taking off your website and also what needs adding to your site.

Download your free web content audit worksheet to get started.

Step 4: Make a date with your website

Once you have conducted steps two and three, this step should be relatively easy – it’s time to make the changes.

You need to set aside time to do the work. Go on, open your diary now and put a date in to tidy up your website!

Ok, I understand, you’re possibly breaking under the pressure of trying to keep the rest of your business going. That’s fine – but block 30 minutes in to look around and get in touch with a few VA or content writers (cough! Me!) and ask them how much they charge for updating your website.

If they ask you how much work is involved, you’ll be able to tell them because of the web content audit and the list of changes you want to make.

TIDY UP YOUR WEBSITE DOESN’T NEED TO BE DIFFICULT

Tidying up your website doesn’t have to be a difficult task. Yes, it can seem overwhelming, however, following the 4 steps outlined above you’ll be able to figure out the amount of work needed to be done and also where your skill set needs improving.  Importantly, you will be able to decide if and where you need an hour or two of hands-on support.

Your website is your front window on the Internet. Imagine what you would think if you went to a website that was out of date. You wouldn’t be impressed. You wouldn’t be as quick to buy from them or connect.

Your aim for you is to keep your website fresh and reflective of your business of where it is today. You don’t always need a branding refresh, a new WordPress template or redesign of your website.

What you need is a content refresh.

Updating your content will gain your business more clients and customers. Updating your website content on a regular basis builds your reputation. So make a date with your website and get it sorted.

Sermon over.

Bonus tip – Book Your Website Tidy Up in Every Month!

To keep the website gremlins at bay, here’s a top tip to keep your online presence up to date. Like you would timetable in when you do your books or marketing, book a day and time in your diary for each month to go over your website. You’ll be amazed how much it will make you feel like you’re on top of the job.

The Content Alchemist provides a website audit service for small business websites. If you would like to talk about refreshing your content or need help with planning your website content – let’s chat about how we can work together.

Blog post: Why being a heart-centred business makes content creation easy

Why being a heart-centred business makes content creation easy

You’re a heart-centred businesswoman. You love to work with clients to help them to become their best selves.   You know what you want to do and you know who you want to help. You’re busy refining your message.

From all corners of the Internet it can feel like you’re being told you’ve got to write a bazillion blog posts,  do multiple Facebook Lives per week, write high-converting web pages, post 10 times a day (ok, that’s a bit of an exaggeration, right?!)  …and the list goes on and on.

With so many overwhelming, head-spinning tips, it can be incredibly difficult to figure out where to start and what is the best amount of content to create for your business.

However, being a heart-centred business owner puts you at a distinct advantage in creating content to help you market your business online.  How?

You’re Already Clear On Your Purpose

Well, you already have your purpose for helping people sorted out.  It’s a matter of getting your message across consistently.

If you are struggling to create content, go back and think about your why.  The core motivation for getting started in your business in the first place.   In Plain English, come from a place of who you want to help and why, and tell them how you do that – often.

At this point, it doesn’t matter what platform or content medium you want to utilise. We can all be fixated on trying to find the latest strategy for Facebook, Pinterest or Twitter, but first, you must put down on paper what message you want to get across.  Keep it simple.  A few lines.  Then think about the different ways you can say this and the topics you know that your customers will find useful. This will make content creation easier because you have a point of reference, your North Star and your motivation to hand when fire up Facebook or open Canva.

want to be more visible but don’t have the time?

At this point, you need to figure out if it’s content creation you’re struggling with or if it’s the lack of time, or let’s be honest, inclination.

The Content Alchemist can help you pull a simple digital content plan together.  Take a look at the ways we can work together.

Bonus Tip: Don’t focus on what you do, focus on how much better you can make people feel as well.

Blog post: How to create great photos for your business website with your mobile phone

How to create great photos for your business website with your mobile phone

 

I often dream of having a proper DSLR camera. I think it’s the inner photographer wishing to emerge.   Alas, the budget has never permitted. While I’m no professional photographer, I have managed to pick up and learn a few handy tips along the way when it comes to creating great photos for business websites.

We all want to include photographs that look attractive to our customers, gain admiration and put our best feet forward as businesses.  I can’t reiterate enough how incredibly important to have good photographs for your business website.  I completely understand though – how many of us little businesses have a spare £100+ to hire a professional photographer for a headshot or product photo shoot.

You can make a decent job of it yourself and it doesn’t have to cost the earth. The main aim is to strive for consistency of colour and theme across all the photographs you include on your website.

In fact, with a little practice, imagination, creativity and using the tips below will help the professional look and feel of your website no ends.

Concept

For this tip, you need to think about what image do you want to portray?  Friendly, warm, professional, quirky?  Think about how you want to present yourself to your customers. You can do this by adding props (like flowers for instance) that will resonate and tell the story of your business and the products you want to sell. Don’t forget to also think about your website branding too.  What colours do you use? How can you incorporate these into your photos to create a consistent look and feel across all the elements of your website?

Use a plain, light, background

Busy backgrounds detract from the main object of the photograph – either yourself or the product you’re looking to sell.  Having a minimal background works for both headshots and product photographs.  Don’t have a plain desk surface to hand?  I found a fabulous trick about buying a piece of wood (my husband would know the proper term), about a 50cm-1metre square (depending on the size of your products) and you then paint the wood white or the light-colour that you use as part of your business branding. Genius!  You could also invest in a lightbox. Again, this will create a consistent look and feel across all your photos on your website and social media channels.

Grab the best light

Decent lighting can be the difference between a great photograph and a rubbish one. If you don’t have the fancy camera lighting equipment to hand,  there are a couple of tricks you can use.  The best time to take photographs using natural light is either first thing in the morning or at dusk.

Be conscious of where the shadows fall that will make the subject of your photograph look dark, and also where there is too much light that will give you a fabulous, but not very professional-looking halo. If you’re taking photos at the laptop, you can also invest in a selfie ring light.

Tell a story – it’s all about angles!

This relates to the first point of this list, but I also wanted to mention that your photos need to tell a story.   If you work in your own studio, can you include artefacts or tools that you use on a daily basis to show visually what you do?  If you make a product, such as soap or gifts, can you include a few photos? One of the individual product being made, the finished product and a close-up to showcase the detail?

Thinking about the ways you can share your message and story about what you do in your business will make your photographs much more attractive and it will also be easier to sell your services and products.

Share your suggestions

That’s my two pennies worth of advice to creating great photographs for your business website.  Do you have any of suggestions from your own experience?   What tips can you share with us all?