Isn’t this a bit 2007?
You’d really think the days of these types of blog posts were banished to websites circa 2007. However, if you’re a woman starting out setting up in business, you may find yourself with a shell of a website or staring with creeping panic at a blank screen wondering what needs to go on your website to market your business.
Signposting in the right direction
A refresh is needed to signpost those who are either building their own website or for those scratching their heads wondering what do for the best for showcasing their business online.
Websites can have as many or as little pages as you want them too. I’m quite taken with the one-page sites with scrolling sections at the moment, but this type of solution doesn’t always work well for businesses who have a few different strands. Or where a website is to being used as a client and customer-generator, rather than a billboard.
The trick is to optimise the number of pages your website needs
The trick with a small business website is to have the optimum number of pages to represent your business. Too few can leave a potential client wondering what you’re about. Too many will have others reaching for the close tab button quicker than you can say ‘cross’.
4 Types of Pages Your Website Needs
However, if you have a service based or product based website there are a number of pages that can make a visitor feel they can gain a greater understanding of what your business is about.
1. Home Page
The front face of your business. You need to be succinct and to the point about how you help people with your services and products. Use the space effectively to guide visitors to where you want them to go next.
2. About Page
Strangely, your about Page isn’t actually all about you – ouch! This is your chance to tell your visitors who and why you help your ideal client or customer. It’s the chance to outline the ethos of your business, then you get the opportunity to talk a little bit about yourself – always in the context of your business and how you help your clients.
3. Contact Page
Also an essential page. Now, this is your chance to set boundaries about how you want to be contacted by potential clients and other interested visitors. You don’t have to put lots of ways that people can get in touch unless it is applicable to your business situation. It’s understandable that a freelancer working from home may not wish to give out her private address. However, if you own business premises like a shop, then make sure people know where to find you.
4. Blog Page
This isn’t the same as an individual blog post, which some areas of t’internet like to call a blog (confusing, right?!). It’s a list of your current blog posts that visitors can skim through to get a feel for a) if you’re posting consistently b) to see if you know what you’re talking about.
5. Ok there’s a number 5 – it’s your service or products pages.
This can be a “Work with…” page or a “Shop” page if you’re a product based business. This page is usually more than one and is specific to the type of business you have. It’s where you sell your services and encourage potential clients to book an appointment with you or buy a product.
So what are your thoughts? What pages do you think are a must on a small business website? Do you think a website needs more or fewer pages? What’s been your biggest challenge when deciding what pages to have on your website?
Share your experiences in the comments below or share your thoughts on the Facebook Page.